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Loreto Tourism Trust (FITULORE) is an organization of private businesses with State Government support, whose objective is to promote Loreto as a tourist destination throughout the world through its culture, history, natural beauty, and vocation to receive to travelers from all corners of the world. The friendly and charismatic people of Loreto, the desert mountains and canyons, as well as the aquarium wonders of the world, such as Jacques-Yves Cousteau, the name of the Sea of Cortez, are some of the things we offer travelers and show you why LORETO is worth visiting at least once in your life.

We have this purpose in coordination with the Association of Hotels and Restaurants, as well as with local tour operators.